2011 Audience Human Resources Marketing 
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
In the CEO Afterlife
NOVEMBER 13, 2011
by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. Our homeless merchant’s theme is targeted at the male audience. This audience concludes that he is an honest humorist. They probably haven’t figured him for a good marketer. November 14, 2011 at 8:59 am. Main menu Home.
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In the CEO Afterlife
NOVEMBER 20, 2011
by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. Michael Jackson , the theme to “Billie Jean” and a phenomenal blend of marketing and entertainment drove the Pepsi brand to the pinnacle of contemporary culture. So, what are Pepsi’s marketers doing to revitalize it?
Women on Business
NOVEMBER 23, 2010
I have observed that Mee is such an exceptional orator because of the way he manages to so eloquently connect with an audience. Whenever he speaks, he seems to carry the audience in the palm of his hands. A presentation—even a sales presentation—should not be about the speaker, but rather, about the audience.
In the CEO Afterlife
MAY 30, 2011
by John • May 30, 2011 • Human Resources , Life • 1 Comment. Nobody stirred–the audience, the players, the BBC crew–all of us were unified in silence. November 11, 2011 at 9:28 pm. Human Resources. December 2011. November 2011. November 2011. October 2011.
Women on Business
DECEMBER 2, 2010
Buddy is a human raised by elves, therefore, does he fall into the “human” or “elf” category? For some, say children (most likely his primary target audience), Buddy is an elf. It’s essential that your brand be built on key strengths that mirror the needs, wants, desires of your target audiences.
Women on Business
JANUARY 11, 2011
Know the TV’s market. Tell the producers how you are going to be able to help their audience. In order to get booked on TV, you need to have the right marketing materials. To draft a pitch that brings results, follow these steps: 1. When drafting your pitch, don’t make it salesy. Make it informative and entertaining.
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