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GM and Ford Highlight Facebook's Challenges, Opportunities

Harvard Business Review

JUNE 7, 2012

Shortly before Facebook's turbulent IPO, GM announced that it was pulling its $10 million advertising budget from Facebook. GM lost the ability to demonstrate leadership in a time where the advertising and automotive industries are flailing. Controversy erupted. Accusations ensued. Facebook is not without fault however.

Advertising 15
Advertising Storytelling IPO Automotive 15
article thumbnail

GM and Ford Highlight Facebook's Challenges, Opportunities

Harvard Business Review

JUNE 7, 2012

Shortly before Facebook's turbulent IPO, GM announced that it was pulling its $10 million advertising budget from Facebook. GM lost the ability to demonstrate leadership in a time where the advertising and automotive industries are flailing. Controversy erupted. Accusations ensued. Facebook is not without fault however.

Advertising 13
Advertising Storytelling IPO Automotive 13
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