Harvard Business Review

JUNE 7, 2012

Shortly before Facebook's turbulent IPO, GM announced that it was pulling its $10 million advertising budget from Facebook. GM lost the ability to demonstrate leadership in a time where the advertising and automotive industries are flailing. Controversy erupted. Accusations ensued. Facebook is not without fault however.

Advertising 15

Advertising Storytelling IPO Automotive 15

Harvard Business Review

JUNE 7, 2012

Shortly before Facebook's turbulent IPO, GM announced that it was pulling its $10 million advertising budget from Facebook. GM lost the ability to demonstrate leadership in a time where the advertising and automotive industries are flailing. Controversy erupted. Accusations ensued. Facebook is not without fault however.

Advertising 13

Advertising Storytelling IPO Automotive 13

Harvard Business Review

AUGUST 18, 2015

Its creation marks the beginning of the end of the e-commerce era defined by browsers, search, maps, and apps and monetized through advertising and the beginning of the next arc of digital transformation of industries (automotive, health care, and others) propelled by the combination of human minds and powerful machines.

Venture Capitalist 8

Venture Capitalist Kleiner Business Model Health Care 8

Harvard Business Review

JULY 20, 2017

A123 Systems promised to be a clean tech success with a soaring IPO in 2009. and shifts its local focus to engineering and testing. The grow-at-all-costs, move-fast-and-break-things mentality lauded in Silicon Valley can put lives at stake in the healthcare or automotive industries. How do we get there?

Innovation 12

Innovation Productivity Products Venture Capitalist 12