Harvard Business Review

JUNE 7, 2012

Shortly before Facebook's turbulent IPO, GM announced that it was pulling its $10 million advertising budget from Facebook. GM lost the ability to demonstrate leadership in a time where the advertising and automotive industries are flailing. Now within the timeline, marketers can see reach data for each post. Accusations ensued.

Advertising 15

Advertising Storytelling IPO Automotive 15

Harvard Business Review

JUNE 7, 2012

Shortly before Facebook's turbulent IPO, GM announced that it was pulling its $10 million advertising budget from Facebook. GM lost the ability to demonstrate leadership in a time where the advertising and automotive industries are flailing. Now within the timeline, marketers can see reach data for each post. Accusations ensued.

Advertising 13

Advertising Storytelling IPO Automotive 13

Harvard Business Review

AUGUST 18, 2015

Its creation marks the beginning of the end of the e-commerce era defined by browsers, search, maps, and apps and monetized through advertising and the beginning of the next arc of digital transformation of industries (automotive, health care, and others) propelled by the combination of human minds and powerful machines.

Venture Capitalist 8

Venture Capitalist Kleiner Business Model Health Care 8

Harvard Business Review

JULY 20, 2017

DNA genetic testing company 23andMe fell behind on its communications with the FDA, resulting in a temporary ban on marketing the company’s personal genetic screening services to the public. A123 Systems promised to be a clean tech success with a soaring IPO in 2009. and shifts its local focus to engineering and testing.

Innovation 10

Innovation Productivity Products Venture Capitalist 10