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Building a Direct-to-Consumer Strategy Without Alienating Your Distributors

Harvard Business Review

The auto industry is a case in point. As a result, many B2B companies remain stuck in a stalemate. Writing in the Sloan Management Review, Boston College professor Gerald Kane noted that 87% of executives surveyed indicated that digital technologies will disrupt their industries to a great or moderate extent.

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Take Your Show on the Road

Harvard Business Review

This has helped cement the manufacturer’s brand as the most safety-minded player in the industry. Bringing the skills development that customers should be investing in anyway right to their parking lots is the kind of value-adding service that helps lock in channel partners. .

B2B 8
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Some of the Most Successful Platforms Are Ones You’ve Never Heard Of

Harvard Business Review

Of course, anyone who really knows the history of platforms may recall the many that aspired to make gobs of money but never did and quickly died (think of the many B2B exchanges that never made it to the other side of dot-com bust). SSOs comprise a massive, yet almost invisible, industry. Other SSO rules are important too.

IPO 8
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Improve Your Resume by Turning Bullet Points into Stories

Harvard Business Review

VP, Marketing, Communication, and Strategy 2011 – present. And he reinforced what he could offer hiring companies — elevating them to the #1 position in their respective industries. He noted his accomplishments in several areas: strategy development and execution, branding and marketing, sales, partnerships, and IP.

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