Harvard Business Review

DECEMBER 14, 2018

The auto industry is a case in point. As a result, many B2B companies remain stuck in a stalemate. Writing in the Sloan Management Review, Boston College professor Gerald Kane noted that 87% of executives surveyed indicated that digital technologies will disrupt their industries to a great or moderate extent.

Strategy 10

Strategy B2B Insurance Business Model 10

Harvard Business Review

SEPTEMBER 24, 2013

Led by its Steve Jobs-inspired CEO Lei Jun, the company has experienced breakneck speed since its first smartphone launch in October 2011. For example, consumer brands tend to have more of a social/emotional component to their jobs-to-be-done, while B2B products are heavier on functional needs.

Marketing 8

Marketing B2B Levitt Disruptive Innovation 8

Harvard Business Review

OCTOBER 21, 2013

This has helped cement the manufacturer’s brand as the most safety-minded player in the industry. One industrial producer of state-of-the-art equipment packs its big mobile units with collapsible exhibits which it can set up quickly at construction sites. And sometimes the experience they bring isn’t even contained within the trailer.

B2B 8

B2B B2C Education Travel 8

Harvard Business Review

MARCH 28, 2016

Of course, anyone who really knows the history of platforms may recall the many that aspired to make gobs of money but never did and quickly died (think of the many B2B exchanges that never made it to the other side of dot-com bust). SSOs comprise a massive, yet almost invisible, industry.

IPO 8

IPO Succession Technology Software 8

Harvard Business Review

MAY 4, 2016

VP, Marketing, Communication, and Strategy 2011 – present. And he reinforced what he could offer hiring companies — elevating them to the #1 position in their respective industries. I transformed Axion’s all-things-for-all-customers mentality, establishing a profitable B2B focus that grew our revenue from less than $.75M

Brand 8

Brand Press Release Marketing B2B 8