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Building a Direct-to-Consumer Strategy Without Alienating Your Distributors

Harvard Business Review

Companies increasingly use digital technologies to circumvent distributors and enter into direct relationships with their end-users. The auto industry is a case in point. As a result, many B2B companies remain stuck in a stalemate. Digital represents a significant opportunity for many B2B companies, but also risk.

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Some of the Most Successful Platforms Are Ones You’ve Never Heard Of

Harvard Business Review

Of course, anyone who really knows the history of platforms may recall the many that aspired to make gobs of money but never did and quickly died (think of the many B2B exchanges that never made it to the other side of dot-com bust). SSOs comprise a massive, yet almost invisible, industry.

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Take Your Show on the Road

Harvard Business Review

They’re envisioning well-designed, self-contained environments, tricked-out with the latest high-tech, high-touch technology. This has helped cement the manufacturer’s brand as the most safety-minded player in the industry. And sometimes the experience they bring isn’t even contained within the trailer.

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