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Building a Direct-to-Consumer Strategy Without Alienating Your Distributors

Harvard Business Review

DECEMBER 14, 2018

The auto industry is a case in point. As a result, many B2B companies remain stuck in a stalemate. Writing in the Sloan Management Review, Boston College professor Gerald Kane noted that 87% of executives surveyed indicated that digital technologies will disrupt their industries to a great or moderate extent.

Strategy 9
Strategy B2B Insurance Business Model 9
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Improve Your Resume by Turning Bullet Points into Stories

Harvard Business Review

MAY 4, 2016

VP, Marketing, Communication, and Strategy 2011 – present. And he reinforced what he could offer hiring companies — elevating them to the #1 position in their respective industries. I transformed Axion’s all-things-for-all-customers mentality, establishing a profitable B2B focus that grew our revenue from less than $.75M

Brand 8
Brand Press Release Marketing B2B 8
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