Can Chinese Smartphone Darling Xiaomi Compete in Western Markets?
Harvard Business Review
SEPTEMBER 24, 2013
Led by its Steve Jobs-inspired CEO Lei Jun, the company has experienced breakneck speed since its first smartphone launch in October 2011. For example, consumer brands tend to have more of a social/emotional component to their jobs-to-be-done, while B2B products are heavier on functional needs. Disruptive innovation Global business'
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