Remove 2011 Remove B2B Remove Leadership Remove Marketing
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The Essence of Strategy (Part 2) | In the CEO Afterlife

In the CEO Afterlife

Leadership. by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. In a strategy seminar I asked the leadership team to tell me what business they were in. Here’s how the Fortis B2B team define themselves: Natural gas is our business. About John.

Strategy 234
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Stop Selling and Add Value | N2Growth Blog

N2Growth Blog

While the technology supporting sales process have clearly evolved, the traditional sales strategies proffered by sales gurus 20 or 30 years ago have not kept pace with market needs. Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold.

Blog 409
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N2Growth Blog

Rankings, Lists and Recognitions The Power 150 – Top Marketing Blogs This list ranks the top 150 marketing blogs based on an algorithmic approach using Google page rank, Technorati rankings, Bloglines ranking and editorial quality. The N2growth Blog is pleased to announce its inclusion in the list.

Directory 167
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Building a Direct-to-Consumer Strategy Without Alienating Your Distributors

Harvard Business Review

As a result, many B2B companies remain stuck in a stalemate. Starting in 2011, Mercedes chose to develop direct distribution capabilities for electric bicycle sales under its Smart brand. This dual distribution strategy resonated with both consumers and investors — as Cree’s stock price tripled from 2011 to 2013.

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Diary of a mid-career job seeker: 9, 800, 20, 10, 5, 2, 3, 1

Roundtable Talk

I have applied to over 800 positions , I have had 20+ phone interviews , from those about 10 face to face interviews and another 5 or so, second face to face interviews , been down to the final two at least three times and have finally got and accepted an offer for 1 Marketing Manager position! with a major bank! Bookmark the permalink.

Career 37
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Improve Your Resume by Turning Bullet Points into Stories

Harvard Business Review

Let’s look at how to do this by analyzing the resume and LinkedIn profile of a startup marketing executive. Here’s one of his bullet points: “Multi-year brand awareness-building and marketing campaigns contributed to 23X customer acquisition and >90% YOY customer retention.” ” Résumé Story.

Brand 8
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What Big Companies Can Learn from the Success of the Unicorns

Harvard Business Review

As of February 2016, the top 10 unicorns for market capitalization are: Uber, Xiaomi, Airbnb, Palantir, Meituan-Dianping, Snapchat, Didi Kuaidi, Flipkart, and SpaceX. Snapchat, an idea conceived in 2011, is now valued around $16 billion, with more than 100 million active users who send an average of over 400 million snaps per day.