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Stop Selling and Add Value | N2Growth Blog

N2Growth Blog

While the technology supporting sales process have clearly evolved, the traditional sales strategies proffered by sales gurus 20 or 30 years ago have not kept pace with market needs. Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold.

Blog 409
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N2Growth Blog

MIT Technology Review The Massachusetts Institute of Technology’s magazine of innovation promotes “the understanding of emerging technologies and their impact on business and society.&# Inc.com Inc. magazine’s offering of information, products, services, and online tools for business or management.

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Building a Direct-to-Consumer Strategy Without Alienating Your Distributors

Harvard Business Review

Companies increasingly use digital technologies to circumvent distributors and enter into direct relationships with their end-users. As a result, many B2B companies remain stuck in a stalemate. Starting in 2011, Mercedes chose to develop direct distribution capabilities for electric bicycle sales under its Smart brand.