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Top Line Growth? There's an App for That

Harvard Business Review

Smartphone sales in 2011 are estimated to reach 468 million units, a 57% increase over 2010. Amazon, and eBay in B2C commerce and Covisint and GS1 in B2B. They're failing to take control and develop a plan. Four main factors go into developing and positioning an app strategy: Brand. Think of Yahoo!,

Brand 11
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Take Your Show on the Road

Harvard Business Review

Bringing the skills development that customers should be investing in anyway right to their parking lots is the kind of value-adding service that helps lock in channel partners. . So if you’re in a B2B business – and perhaps even if it’s B2C – spend some time thinking about an idea that keeps coming up in competitive simulation exercises.

B2B 8
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Stop Selling and Add Value | N2Growth Blog

N2Growth Blog

Call me crazy, but I don’t want to talk to someone who wants to manage my account, develop my business, or engineer my sale. Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold. I "sell" day to day B2c and B2B and its about relationship and problem solving.

Blog 373
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The Secrets to TripAdvisor's Impressive Scale

Harvard Business Review

Going B2C was daunting and not in our core DNA," Kaufer remarked. In December 2011, Expedia felt it wasn't getting full economic credit for TripAdvisor buried within its financials and so spun TripAdvisor out as an independent company, where it now trades on the NASDAQ with a $4.8 billion market capitalization as of this writing.

EBITDA 8