Top Line Growth? There's an App for That
Harvard Business Review
SEPTEMBER 21, 2011
Smartphone sales in 2011 are estimated to reach 468 million units, a 57% increase over 2010. Amazon, and eBay in B2C commerce and Covisint and GS1 in B2B. They're failing to take control and develop a plan. Four main factors go into developing and positioning an app strategy: Brand. Think of Yahoo!,
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