Harvard Business Review
OCTOBER 21, 2013
A food company, for example, outfits vehicles with entire kitchens to demonstrate the most effective and creative ways to use its specialty food ingredients in food service operations. Many products can be complicated to operate or dangerous if used incorrectly, and a van can save a customer from traveling to a training center.
N2Growth Blog
NOVEMBER 30, 2010
The problem with many sales organizations is that they still operate with the same principles and techniques they were using in the 60′s, 70’s and 80’s. Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold. It’s about meeting customer needs and adding value.
Harvard Business Review
OCTOBER 2, 2012
Going B2C was daunting and not in our core DNA," Kaufer remarked. In December 2011, Expedia felt it wasn't getting full economic credit for TripAdvisor buried within its financials and so spun TripAdvisor out as an independent company, where it now trades on the NASDAQ with a $4.8 billion market capitalization as of this writing.
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