Women on Business

JANUARY 17, 2011

Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. Are they using email blasts, social networking, relationships with key bloggers? How does their e-marketing supplement their traditional marketing? The same idea works for e-marketing.

Marketing 162

Marketing Press Release Direct Marketing Discount 162

N2Growth Blog

DECEMBER 13, 2010

If you’re looking to benchmark your leadership ability the following self examination will give you a baseline to build from. They will not compromise their value system and personal ethics for temporary gain. Want to find out? On with the exam… Section I: Character.

Blog 366

Blog Leadership Benchmarking Tactics 366

N2Growth Blog

DECEMBER 5, 2010

Our responsibility is to respect the ethic. A goal is a specific target and the objectives are the attainment components/benchmarks/hurdles which will lead you toward achieving said goal. Furthermore, the enduring anchor of an organization is found in its values and ethics, not its mission. Vision never drives mission.

Blog 395

Blog Mission Statement Tactics Objective 395

N2Growth Blog

AUGUST 5, 2010

Rather they should benchmark their decisions against the question of “is it the right thing to do?” I don’t know about you, but it’s almost as if we have raised a generation of leaders who feel they have a moral and ethical obligation to be politically correct – WRONG. How sad is this? Are these extreme statements?

Politics 375

Politics Blog Leadership Diversity 375