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The Importance of Testing in an E-marketing Campaign

Women on Business

Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. Are they using email blasts, social networking, relationships with key bloggers? How does their e-marketing supplement their traditional marketing? The same idea works for e-marketing.

Marketing 162
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Leadership Self Examination | N2Growth Blog

N2Growth Blog

If you’re looking to benchmark your leadership ability the following self examination will give you a baseline to build from. Want to find out? While this test is not as detailed as more comprehensive assessments, I have nonetheless found it to be fairly thorough. link] landoncreasy Hi Mike, What a great summary of leadership traits!

Blog 366
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Leadership & Initiative Overload | N2Growth Blog

N2Growth Blog

In fact, if you're reading this text, just stop right now and benchmark your activity against your reflective thoughts – Is what you're doing, in alignment with your true priorities, or have you been sucked down into the weeds? The old "what if I only had 'x' number of hours to work in a week, what would I focus on?"

Blog 419
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Contingency Planning | N2Growth Blog

N2Growth Blog

The three most critical items to focus on when conducting your planning are: Insure that personal accountability is present on any major benchmark, milestone or deliverable. In most cases your wins won’t put you out of business, but your losses most certainly can.

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Vision vs. Mission | N2Growth Blog

N2Growth Blog

A goal is a specific target and the objectives are the attainment components/benchmarks/hurdles which will lead you toward achieving said goal. Goal: Take that hill – Objectives: taking out the bunkers, machine gun nests, and other fortified positions that stand in your way of taking the hill.

Blog 395
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Start-ups: Before You Launch Your Product, Start With a Service

Harvard Business Review

Omer bootstrapped his company from no revenue or employees to about 45 employees and over $15 million in revenue by the time AgilOne partnered with Sequoia Capital in 2011. Andy’s research was financed by DARPA at the university. As a result, we got a good deal from Benchmark Capital. They invested $22.3 million in us in 2007.”.

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Leadership & Political Correctness | N2Growth Blog

N2Growth Blog

Rather they should benchmark their decisions against the question of “is it the right thing to do?” OXYMORON …Great leaders are not politically correct, but they are politically savvy – there is a difference.

Politics 375