2011 Blog Marketing Marketing Strategy 
In the CEO Afterlife
DECEMBER 31, 2011
I began blogging about leadership, strategy, marketing and life last February. Frankly, I wasn’t sure whether I could maintain the pace of one blog per week. But as the year closes, I realize that I’ve posted 54 blogs. You’re Not a Real Marketer until You Create a Brand [link].
In the CEO Afterlife
OCTOBER 30, 2011
The Essence of Strategy (Part 2). by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Last week’s blog post bemoaned the lack of strategic discipline in today’s world of business. Leadership , Marketing , Strategy. October 31, 2011 at 11:12 am.
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Eric Jacobson
JUNE 21, 2023
With two decades of marketing experience and an MBA Degree, Debbie developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. Be sure to visit both her website and her blog.
In the CEO Afterlife
SEPTEMBER 19, 2011
by John • September 19, 2011 • Branding , Marketing , Strategy • 2 Comments. I retired from the CEO’s office in 1994 and from strategy and marketing consulting in 2008. That led to weekly posts on this blog. Just for fun, I Googled social media & strategy. Others aren’t.
In the CEO Afterlife
FEBRUARY 5, 2011
Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. The blemish is the abdication of strategic attention by the organization’s most senior marketing executives to the enhancement of brand equity.
In the CEO Afterlife
OCTOBER 23, 2011
The Essence of Strategy (Part 1). by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. I’ve always loved strategy. Steve Jobs managed to harness the resources of 49,000 employees to introduce and successfully market a slew of breakthroughs. Leadership.
In the CEO Afterlife
MAY 23, 2011
by John • May 23, 2011 • Branding , Marketing • 3 Comments. In my day, I started with strategy. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Marketers like change, but often they make change for change’s sake. Anyway, this blog is about the slogans below.
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