The Brand Benefits of Places Like the Guinness Storehouse
Harvard Business Review
OCTOBER 20, 2015
Since a major update in 2011, Guinness Storehouse attendance has increased 35 percent, retail sales per capita have gone up 26 percent, food and beverage spend has increased 47 percent, and overall net profit has increased 240 percent. The New Tools of Marketing. Sponsored by Percolate. How leading companies connect with customers.
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