2011 Brand Management Company Development 
N2Growth Blog
JANUARY 16, 2011
Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. If not, then this post is for you.
Coaching Tip
APRIL 29, 2011
Corporate leaders often fail because the organization’s structure is wrong: key players don’t have budgets or authority, the company moves too slowly and the structure promotes destructive conflict. Fiefdoms and boundaries develop, while lines of authority become unclear. Kates says. How to unlock the value of talented people.
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N2Growth Blog
APRIL 20, 2010
Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above. Be very, very smart.
Strategy Driven
AUGUST 19, 2011
There are millions of companies in the world. Let me start with the first: Your Company Sucks: It’s Time to Declare War on Yourself by Mark Stevens. Let me start with the first: Your Company Sucks: It’s Time to Declare War on Yourself by Mark Stevens. Put bluntly – but – candidly—the company sucks.
Harvard Business Review
JULY 17, 2015
Some executives may be reluctant to admit – perhaps for sentimental or political reasons — that their brand is sucking out more value from the company than it creates. A better litmus test for keeping or killing a brand may be purpose. In 1921, two brothers started the company to serve the ham radio market.
N2Growth Blog
JUNE 11, 2010
In today’s world no one wants to do business with a company that’s not connected, has no influence, isn’t engaged, and that doesn’t get it. Remember that connections are not the same thing as relationships, but that connections can develop into relationships with the proper effort on your part.
Harvard Business Review
DECEMBER 16, 2010
They'll increasingly be a source of, and resource for, innovation differentiation in 2011, if not for your organization, then for the firm you most dread competing against. Where professionals once wrote memos to be read, 2011 begins an era in which documents are written with touch both in mind and on fingertips. That's right.
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