2011 Brand Management Leadership Operations 
In the CEO Afterlife
DECEMBER 31, 2011
I began blogging about leadership, strategy, marketing and life last February. So, with the help of WordPress analytics and content judgment, here’s my list of the top ’CEO Afterlife’ blogs of 2011. There has to be a break from day-to-day operations in the process. ” Self-assessment is never easy.
N2Growth Blog
JANUARY 16, 2011
Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. If not, then this post is for you.
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In the CEO Afterlife
JULY 24, 2011
Leadership. by John • July 24, 2011 • Branding , Marketing • 3 Comments. The original concept, created by Art Director Geoff Hayes in a bathtub, and perpetuated by several creative notables, has managed to stand the cruel test of time and create the 3 rd largest-selling liquor brand on the globe.
N2Growth Blog
APRIL 20, 2010
The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.
In the CEO Afterlife
OCTOBER 17, 2011
Leadership. The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. Today’s economy screams for change in the process of branding.
In the CEO Afterlife
JUNE 19, 2011
Leadership. by John • June 19, 2011 • Life , Marketing , Strategy • 1 Comment. We operate by the mantra of “use it or you lose it.” As a young Brand Manager, I pounced on consumer insecurities, pumping products that solved bad breath, armpit odor, yellow teeth and bad skin. June 21, 2011 at 5:57 pm.
Harvard Business Review
JULY 17, 2015
Most corporations generate 80% to 90% of their profits from fewer than 20% of the brands they sell and many promising start-ups can fail to generate a profit for several years. A better litmus test for keeping or killing a brand may be purpose. Is their brand’s purpose is still relevant?
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