N2Growth Blog

JANUARY 16, 2011

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. If not, then this post is for you.

Brand 382

Brand Brand Management Blog Media 382

N2Growth Blog

APRIL 20, 2010

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271

Brand Blog How To Public Relations 271

Building Personal Strength

APRIL 4, 2011

Pay-at-the-pump technology, now commonplace, makes the transaction quick and easy. Back then I'd occasionally contract as an adjunct trainer for the Center for Creative Leadership (CCL). Three of the participants happened to be brand managers from Mobil. Copyright 2011. And, oh yeah - the price of gas.

Creativity 81

Creativity Brand Management Participative Course 81

Strategy Driven

AUGUST 19, 2011

Rudderless Leadership. Jobs was determined to bring the technology to market and anyone who stood in his way would not have a place at Apple. Copyright 2007-2011 by StrategyDriven, Inc. It identifies your company’s red flags, and provides a powerful and innovative methodology to transition from failure to flourish.

Marketing 50

Marketing Objective Short-term Discount 50

In the CEO Afterlife

OCTOBER 17, 2011

Leadership. The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. Today’s economy screams for change in the process of branding.

Brand 168

Brand CEO Stage-Gate SWOT 168

Harvard Business Review

JULY 17, 2015

Most corporations generate 80% to 90% of their profits from fewer than 20% of the brands they sell and many promising start-ups can fail to generate a profit for several years. A better litmus test for keeping or killing a brand may be purpose. Is their brand’s purpose is still relevant?

Brand 8

Brand Merchandising Retail Real Estate 8

N2Growth Blog

JUNE 11, 2010

Commitment - While technology is a natural accelerant helping to catalyze new opportunities and extend relationships, creating trust and influence will still take time. Good luck [link] mikemyatt Hi Robbie: Well said…with leadership that has a world view like yours there is little doubt as to why you've achieved such success.

Media 407

Media Influence Blog Real Estate 407