2011 Brand Company Management 
N2Growth Blog
JANUARY 16, 2011
Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.
In the CEO Afterlife
OCTOBER 11, 2011
The Hard-Knock Valuation of Brand Equity Growth. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. There’s not a Brand Manager that doesn’t want to build brand equity. So, why shouldn’t marketing investments in brand equity require the same accountability?
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In the CEO Afterlife
DECEMBER 31, 2011
So, with the help of WordPress analytics and content judgment, here’s my list of the top ’CEO Afterlife’ blogs of 2011. In this blog, I am not arguing against a clear definition of where a company is going and what sets it apart. You’re Not a Real Marketer until You Create a Brand [link].
Leading Blog
JANUARY 31, 2011
Here are a selection of tweets from January 2011: "Civility is part of the foundation for bringing out people’s brilliance." 90% of the Best Companies expect employees to lead, regardless if they have a formal position of authority. 2011 List: 100 Best Companies to Work For and the Secret of the Great Workplace.
In the CEO Afterlife
MAY 23, 2011
The Perfect Brand Slogan. by John • May 23, 2011 • Branding , Marketing • 3 Comments. Most folks in the branding game will judge a proposed slogan or tag line by a defined set of objectives. If a slogan did not communicate the brand’s strategic intent, it was a non-starter. May 23, 2011 at 4:50 pm.
Eric Jacobson
JUNE 21, 2023
Her expertise includes brand marketing, social media, employee engagement, leadership development, and customer experience marketing. I remember one website where the owners of the company said, “O.K., Question : How is providing the best possible brand experience impacted by social media? Do you agree with this approach?
In the CEO Afterlife
AUGUST 1, 2011
Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Maxill apparently has plans to resuscitate Ipana as a “retro brand” in the professional dental market.
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