2011 Brand Innovation Leadership 
N2Growth Blog
JANUARY 16, 2011
Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.
Modern Servant Leader
JULY 6, 2022
The second-to-last principle in the Acronym Model of SERVANT-Leadership is Nonpartisan. This 6-minute lesson demonstrates the Nonpartisan principle, through the example of Billy Beane (Brad Pitt) and Peter Brand (Jonah Hill). That’s when he meets Peter Brand. September 23, 2011. MOVIE CREDIT. Sony Pictures.
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Leading Blog
OCTOBER 31, 2011
Here are a selection of tweets from October 2011 that you might have missed: @mikemyatt: The biggest leadership blind-spot and what to do about it: Leadership & The Expectation Gap. Servant Leader Quiz: Servant Leadership Assessment. JohnBaldoni: When it comes to leadership, understanding context is critical.
Leading in Context
NOVEMBER 30, 2011
Ethisphere's World's Most Ethical Companies 2011 at Ethisphere.com organizes the mostethical companies by industry and country. Ethics Impacts Top Brand Value The Forbes Top Brands Report at Forbes.com lets us choose how you want to see the rankings by clicking the term at the top of the table.
In the CEO Afterlife
MAY 23, 2011
Leadership. The Perfect Brand Slogan. by John • May 23, 2011 • Branding , Marketing • 3 Comments. Most folks in the branding game will judge a proposed slogan or tag line by a defined set of objectives. If a slogan did not communicate the brand’s strategic intent, it was a non-starter.
In the CEO Afterlife
AUGUST 1, 2011
Leadership. Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Line extensions, even on healthy brands, are seldom the answer to sales and profit challenges.
N2Growth Blog
APRIL 20, 2010
The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.
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