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Brand Exposure

N2Growth Blog

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.

Brand 382
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Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

They are people born between 1996 and 2011. The HRC Retail Advisory forecasts this generation to drive 40% of all US consumer spending, and yet it is one of the most challenging generational cohorts for brands to reach. In the book, they list the five foundational truths of youth marketing (and leadership). W HO IS Gen Z?

Marketing 260
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Don’t EVER Doubt How Leadership Impacts the Employee Experience, Customer Experience, and Overall Brand Experience!

Eric Jacobson

Her expertise includes brand marketing, social media, employee engagement, leadership development, and customer experience marketing. Her Blog has been recognized as one of the "Best 21st Century Leadership Blogs" and also as a "Top 100 Socially-Shared Leadership Blog." Be sure to visit both her website and her blog.

Brand 65
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LeadershipNow 140: September 2011 Compilation

Leading Blog

Here are a selection of tweets from September 2011 that you might have missed: @stevefarber: Want to solve the leadership crisis? tomasacker: How do people respond to your brand? Leadership Caffeine - Always Lead with Context by @artpetty. Gentile on Ethical Leadership: Asking the Wrong Questions | @YalePress.

Godin 246
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The Perfect Brand Slogan | In the CEO Afterlife

In the CEO Afterlife

Leadership. The Perfect Brand Slogan. by John • May 23, 2011Branding , Marketing • 3 Comments. Most folks in the branding game will judge a proposed slogan or tag line by a defined set of objectives. If a slogan did not communicate the brand’s strategic intent, it was a non-starter.

Brand 196
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My Best Blogs of 2011

In the CEO Afterlife

I began blogging about leadership, strategy, marketing and life last February. My fascination isn’t my productivity; rather, it is the source of the idea. So, with the help of WordPress analytics and content judgment, here’s my list of the top ’CEO Afterlife’ blogs of 2011.

Blog 222
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Old Brands. New Hands. Last Stands | In the CEO Afterlife

In the CEO Afterlife

Leadership. Old Brands. by John • August 1, 2011Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Line extensions, even on healthy brands, are seldom the answer to sales and profit challenges.

Brand 170