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How This Lingerie Store Boosted its Bottom Line, Despite the Downturn

Harvard Business Review

After a consultation, several measurements, and trying on a range of options from different brands, the happy customer left the store feeling fabulous — and with lots of purchases in tow. The results are staggering: same-store sales are up 55% from the first half of 2011 to the same period in 2012.

TSR 15
article thumbnail

How This Lingerie Store Boosted its Bottom Line, Despite the Downturn

Harvard Business Review

After a consultation, several measurements, and trying on a range of options from different brands, the happy customer left the store feeling fabulous — and with lots of purchases in tow. The results are staggering: same-store sales are up 55% from the first half of 2011 to the same period in 2012.

TSR 8