Strategy Driven

MAY 15, 2011

Surrounding the data and storage application are people, processes, standards, and technologies used to manage that data. This Guide from SAP Business Objects focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.

Quality 50

Quality Marketing Resources Business Objectives 50

Harvard Business Review

JUNE 20, 2014

The CMOs will need to be much more attuned to the business objectives and strategies of the company in general and the CEO in particular, while the CEO must become more immersed in the customer perspective. In our experience, there are specific steps CEOs and CMOs can take to develop a working relationship that is dynamic and useful.

CEO 8

CEO Marketing Hotels Long-term 8

Strategy Driven

SEPTEMBER 2, 2011

Getting the funds that you need from tight fisted management is an ongoing process. Sell management-clients on acquiring more returns on their investments, not just on making further investments. Reduce management’s risk in doing business with you. Acquire an upper-management mindset. 3) Will not fund.

Budgeting 50

Budgeting Planning Strategic Planning Competitive Advantage 50