2011 Business Objectives Environment Operations 
Harvard Business Review
JUNE 20, 2014
The CMOs will need to be much more attuned to the business objectives and strategies of the company in general and the CEO in particular, while the CEO must become more immersed in the customer perspective. In our experience, there are specific steps CEOs and CMOs can take to develop a working relationship that is dynamic and useful.
Strategy Driven
SEPTEMBER 2, 2011
Validate your worth to the overall company operation. The Business Tree : Growth Strategies and Tactics for Surviving and Thriving. Become top management’s partner in efficiency of operations. Continuous quality improvement within your own operation. The goal-oriented person adapts to the work environments.
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