article thumbnail

Metrics: Are They Mapped With Your Business Objectives?

QAspire

Home Go to QAspire.com Guest Posts Disclaimer Metrics: Are They Mapped With Your Business Objectives? You can measure almost anything in your business, but if those metrics don’t serve a real business objectives, they are just numbers with no real meaning. A lot of business leaders.

article thumbnail

The Rainmaker Fab Five Blog Picks of the Week

Sales Wolf Blog

  Wayne Turmel, Cranky Middle Manager : The Cranky Middle Manager Show #258 Ruthless Focus with Wally Bock - Wally Bock - one of my "must-read" leadership bloggers - stops by the Cranky Middle Manager Show for an interview with Wayne Turmel where they discuss Wally's latest book Ruthless Focus.  Enjoy!  Enjoy!

Blog 157
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Round Up of My Writing in August 2010

QAspire

My Writing at QAspire Blog Excellence: Lessons From Anupam Kher The ‘Invisibles’ in Business Performance Engagement, Leadership and Power of Storytelling Metrics: Are They Mapped With Your Business Objectives? QAspire Blog was recently featured on Community of Program and Project Managers (PPM Community). Don’t Kill It!

PPM 109
article thumbnail

3 Common Mistakes That Can Derail Your Team’s Predictive Analytics Efforts

Harvard Business Review

As fashionable as it is, “data science” is not a business objective or a learning objective in and of itself. When you begin to deploy predictive analytics with your team, you’re embarking upon a new kind of value proposition, and so it requires a new kind of leadership process.

article thumbnail

Coca-Cola's Marketing Shifts from Impressions to Expressions

Harvard Business Review

Similarly, "linked" content is content that is linked to our brand strategies and our business objectives. On May 8th, 2011, Coca-Cola and our fans around the world will celebrate our 125th anniversary. Liquid content includes emotionally compelling stories that quickly become pervasive.

article thumbnail

CMOs and CEOs Can Work Better Together

Harvard Business Review

The CMOs will need to be much more attuned to the business objectives and strategies of the company in general and the CEO in particular, while the CEO must become more immersed in the customer perspective. Leadership Marketing' Tariq Shaukat, CMO for Caesars, agrees. This will probably happen if you don’t do that.’

CEO 8
article thumbnail

The Big Picture of Business – Planning and Budgeting in Downsized Times

Strategy Driven

7 Stages in Making a Case for Business Funding: Link to a strategic business objective. Hank Moore has advised 5,000+ client organizations worldwide (including 100 of the Fortune 500, public sector agencies, small businesses and non-profit organizations). Copyright 2007-2011 by StrategyDriven, Inc.