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Metrics: Are They Mapped With Your Business Objectives?

QAspire

Home Go to QAspire.com Guest Posts Disclaimer Metrics: Are They Mapped With Your Business Objectives? You can measure almost anything in your business, but if those metrics don’t serve a real business objectives, they are just numbers with no real meaning. A lot of business leaders.

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The Rainmaker Fab Five Blog Picks of the Week

Sales Wolf Blog

SHRM - Society for Human Resource Managment Indispensible for the HR Professional! License.

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A Round Up of My Writing in August 2010

QAspire

My Writing at QAspire Blog Excellence: Lessons From Anupam Kher The ‘Invisibles’ in Business Performance Engagement, Leadership and Power of Storytelling Metrics: Are They Mapped With Your Business Objectives? QAspire Blog was recently featured on Community of Program and Project Managers (PPM Community).

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3 Common Mistakes That Can Derail Your Team’s Predictive Analytics Efforts

Harvard Business Review

As fashionable as it is, “data science” is not a business objective or a learning objective in and of itself. When you begin to deploy predictive analytics with your team, you’re embarking upon a new kind of value proposition, and so it requires a new kind of leadership process.

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Coca-Cola's Marketing Shifts from Impressions to Expressions

Harvard Business Review

Similarly, "linked" content is content that is linked to our brand strategies and our business objectives. Be a facilitator who manages communities, not a director who tries to control them. On May 8th, 2011, Coca-Cola and our fans around the world will celebrate our 125th anniversary. In 2009, we launched Expedition 206.

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CMOs and CEOs Can Work Better Together

Harvard Business Review

The CMOs will need to be much more attuned to the business objectives and strategies of the company in general and the CEO in particular, while the CEO must become more immersed in the customer perspective. Leadership Marketing' Tariq Shaukat, CMO for Caesars, agrees. This will probably happen if you don’t do that.’

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The Big Picture of Business – Planning and Budgeting in Downsized Times

Strategy Driven

Getting the funds that you need from tight fisted management is an ongoing process. Sell management-clients on acquiring more returns on their investments, not just on making further investments. Reduce management’s risk in doing business with you. Acquire an upper-management mindset. 3) Will not fund.