Strategy Driven
MAY 15, 2011
Data Quality : A Survival Guide for Marketing. This Guide from SAP Business Objects focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework. Click here for more information on Data Quality : A Survival Guide for Marketing.
Harvard Business Review
APRIL 27, 2011
Now information flows in many directions, consumer touch points have multiplied, and the old, one-size-fits-all approach has given way to precision marketing and one-to-one communications. Similarly, "linked" content is content that is linked to our brand strategies and our business objectives.
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Harvard Business Review
OCTOBER 5, 2018
As fashionable as it is, “data science” is not a business objective or a learning objective in and of itself. Prediction is the Holy Grail for more effectively executing mass scale operations in marketing, financial risk, fraud detection, and beyond. Turn it on and let it be your mantra. Insight Center.
Harvard Business Review
JUNE 20, 2014
But she also realized that the company needed to develop greater marketing muscle to drive a commercial transformation. As she put it, “Our markets are going through dynamic change. It must be marketing. And she put marketing in charge of an organization-wide growth program. Who should lead our transformation?
Harvard Business Review
AUGUST 23, 2013
A Jesuit friend of mine at neighboring Georgetown once told me, with admiration, how for years Trachtenberg outfoxed the rival school in everything from strategy to marketing to real estate acquisition, and in the process transformed underdog GW into a national powerhouse. From early days, he was a scrappy leader.
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