Sell It or Smell It
In the CEO Afterlife
JUNE 25, 2012
After leaving the C-Suite almost twenty years ago, I pursued a career as a strategy consultant. The next step is for retailer buyers of produce to appreciate the branding inroads of Houweling’s Tomatoes by consistently stocking more varieties, 52 weeks of the year. For most food retailers, this will require a mindset shift.
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