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Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

They are people born between 1996 and 2011. It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share. In the book, they list the five foundational truths of youth marketing (and leadership). W HO IS Gen Z? Truth 2: Trust.

Marketing 262
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The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

In the CEO Afterlife. Leadership. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. Main menu Home. Simple enough?

Brand 253
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The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. Leadership. The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. October 18, 2011 at 5:02 am.

Brand 168
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The Paradox of Two Guitar Companies | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. Leadership. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Leadership. December 2011. November 2011. October 2011. September 2011. September 2011. August 2011. April 2011. March 2011. February 2011.

CEO 229
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Good Power: Changing a Life. Changing Work. Changing the World.

Leading Blog

Power is part of leadership, and it can be used in the service of others or for personal gain. When CEO Sam Palmisano stepped down at the end of 2011, there were several qualified replacements, including Rometty. T HE TIME TO THINK about power is before you get it. Even with major changes, some things don’t change.

Power 381
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The Essence of Strategy (Part 2) | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. Leadership. by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. In a strategy seminar I asked the leadership team to tell me what business they were in. The CEO said, “We’re in the peace-of-mind-business.”

Strategy 234
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Beauty Marketers: Best in Class | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. Leadership. Beauty Marketers: Best in Class. by John • August 15, 2011 • Branding , Marketing • 0 Comments. The piece described a passionate marketing company who has believed in the power of advertising and branding for most of its 100 years. Main menu Home. Same story.

Class 122