article thumbnail

The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

In the CEO Afterlife. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. Both Janet and the CEO have made good points. Main menu Home.

Brand 253
article thumbnail

Beauty Marketers: Best in Class | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. by John • August 15, 2011 • Branding , Marketing • 0 Comments. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011.

Class 122
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Can We Increase the Number of Women on Corporate Boards?

Women on Business

Getting more women on boards begins with getting more women in mission-critical P&L roles. We are locked in a kind of vicious circle: Because there aren’t many women on boards today and also not enough women in CEO or in key positions, they aren’t seen as natural candidates for joining boards.”

P&L 256
article thumbnail

Top 16 Books for Human Resource and Talent Management Executives

Chart Your Course

The essence of the book is captured in the quote by Robert Eckert, former Mattel CEO: “As you go to work, your top responsibility should be to build trust.” It is one of the top selling business books of all time and a favourite among CEOs. Drive: The Surprising Truth About What Motivates Us (2011). By Jim Collins.

article thumbnail

Silver Linings for 2012

Harvard Business Review

Consider George, a CEO of a large building-engineering firm in Silicon Valley. Employees (and the more enlightened leaders I know) are realizing that happiness doesn't have much to do with endless "growth" or P&L sheets; it has much more to do with employees' personal fulfillment, if only for a few moments, each day at work and in life.

P&L 13
article thumbnail

How to Create Remarkable Teams PART 2 – Collaboration

Ask Atma

As the CEO or manager, demonstrate through your questions, actions, and policies, that you understand the interests of your staff and/or team members and that their interests are reflected in the way you make decisions. However, because of the way it challenges the egos of founders, CEOs, and upper management, it is difficult to carry out.

Team 52
article thumbnail

Building a Software Start-Up Inside GE

Harvard Business Review

CEO Jeff Immelt declared in 2011 that GE needed to become a software and analytics company or risk seeing its hardware products become commodities as information-based competitors took over. Bill Ruh was selected in 2011. How would it integrate into the culture of the larger organization?