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How To Produce An Effective Company Blog

Eric Jacobson

companies using a blog for marketing purposes, your business likely will within the next year. According to Emarketer, the proportion of companies using dedicated blogs as a marketing channel—excluding blogs on social networks and microblogs such as Twitter—will rise to 39% in 2011 and to 43% by 2012.

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Share The Bad News

Eric Jacobson

If revenue is down, or if youve lost a large customer, or if a new competitor has entered the market, let your team know. How To Improve Your Internal Communication Skills This Week's Book Recommendation 3 Things Your Mission Statement Must Have Is Your Crisis Management Program In Place?

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Lots Of Lessons From Post-it Notes

Eric Jacobson

How test marketing is critical. ▼ 2010 (108) ► December (9) 70 New Year's Resolutions For Leaders A Maxim For Leaders For 2011 Resolve To Find A Mentor In 2011 Great Year-End Advice For Leaders Ask Your Customers To Help You Write Your Strategi. How they can be used by leaders to boost morale.

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Never Say These Words To A Customer

Eric Jacobson

Are you absolutely sure every employee in sales, production, operations, marketing, etc., ▼ 2010 (108) ► December (9) 70 New Year's Resolutions For Leaders A Maxim For Leaders For 2011 Resolve To Find A Mentor In 2011 Great Year-End Advice For Leaders Ask Your Customers To Help You Write Your Strategi.

Mentor 56
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Ask These Five Questions

Eric Jacobson

One recommendation is to at least include members of your management team, sales team, marketing team and research team when you ask the five questions. How To Improve Your Internal Communication Skills This Week's Book Recommendation 3 Things Your Mission Statement Must Have Is Your Crisis Management Program In Place?

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