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Building Your Brand “Buddy the Elf” Style – Part 1 :: Women on.

Women on Business

For others, adults, Buddy was a “chemically imbalanced” adult man who thinks and dresses like an elf running around through the streets of New York City. Is it a niche business catering to a specific industry? Buddy is a human raised by elves, therefore, does he fall into the “human” or “elf” category? Does it fill a need?

Brand 215
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How Organic Wine Finally Caught On

Harvard Business Review

Through historical research and many interviews, we found several ways in which early stumbles in the organic wine market created marketing problems that the industry still struggles to overcome. First, the conventional wine industry saw it as a threat. Early Struggles.

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Why America Is Losing Its Entrepreneurial Edge

Harvard Business Review

The rate of business formation in 2011 was almost half of what it was in 1978, with the rate of dissolution somewhat higher than the past couple decades. Consolidation of the financial sector has led to similar dynamics in other industries. Economy Entrepreneurship Finance' We need to find ways to bring that environment back.

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How to Know If a Spin-Off Will Succeed

Harvard Business Review

The first category is exogenous factors over which the business has little control: the growth of the markets into which it sells; the competitive intensity and thus the average profitability of the industry in which it operates; or the fragmentation of its industry and thus the scope for a growth-by-acquisition approach.

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What Businesses Need to Know About Sustainable Development Goals

Harvard Business Review

Since 2011, as emerging markets have suffered from slower growth and fresh social unrest, that $30 trillion prize seems more distant. Some companies could get a jumpstart in their industry in organizing partnerships and even positioning themselves as leaders in sustainable development using the goals as a branding anchor. of the time.

Goal 8
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What See-Through Pants Can Reveal About a Company's Weaknesses

Harvard Business Review

Except when it''s not, which is becoming increasingly common — see the sheer pants crisis , the abrupt resignation of a CEO , a poorly-received job ad to replace said CEO, and a bit of media heat over a 2011 murder that occurred in a Bethesda store. Why would an industry beat a hasty retreat from a market that continues to boom?"

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Ending the Shareholder Lawsuit Gravy Train

Harvard Business Review

Wachter wrote in 2011 , a consensus has developed among academics that fraud on the market is “not just flawed, second-best, misdirected, or in need of improvement, but flat-out senseless, mindless, and reasonless.”. a “maker of chemical refractories for the steel industry” (Harry Blackmun’s words), got a raw deal.