Roadmap to Revenue: A book review by Bob Morris
First Friday Book Synopsis
JANUARY 29, 2012
Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy Kristin Zhivago Bristol & Shipley (2011) How to determine what, when, and how prospective buyers wish to make a purchase In a sales environment in which consumers now have much more information — and thus have much more control – during the [.].
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