2011 Company Marketing P&L 
In the CEO Afterlife
OCTOBER 11, 2011
by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. We settled on brand sales, market share and margin. December 2011.
In the CEO Afterlife
AUGUST 15, 2011
Beauty Marketers: Best in Class. by John • August 15, 2011 • Branding , Marketing • 0 Comments. The piece described a passionate marketing company who has believed in the power of advertising and branding for most of its 100 years. well, the marketer better be a disciple of the Church of Brand.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Women on Business
JANUARY 31, 2013
in emerging markets, and just 5.6% Getting more women on boards begins with getting more women in mission-critical P&L roles. Almost half of F500 board seats in 2011 are occupied by directors without CEO experience. in Latin America. And sponsorship is critical to opening doors to these jobs.”
Women on Business
DECEMBER 28, 2010
Usually sponsors have more senior positions than mentors, and it is their responsibility to advocate for an individual and pull them up the ranks to a top level position in the company. Companies now understand the impact of diversifying their talent pool, especially in leadership roles. Broaden your influence outside the company.
Harvard Business Review
DECEMBER 20, 2011
These drivers underpin a number of stories from 2011, but a few new themes came out as well. Here's the rest of my top 10 stories, with callouts for companies and examples that typify the trend. Coca-Cola was not alone in facing increasing costs in 2011; one of my clients, Kimberly-Clark, took an earnings hit from record pulp prices.
Strategy Driven
SEPTEMBER 9, 2011
Companies have long struggled to generate sustained profitable growth – and few have succeeded. Yet for the small handful of companies that have managed to drive growth consistently – even through tough times – the payoff is great. ’ The companies exist to exploit existing businesses, not to create new ones.
Harvard Business Review
FEBRUARY 13, 2012
The job of the senior executive is much more complicated today than it was a decade or two ago — and that trend will continue, especially if you hope to play on a global stage (which is a nearly universal condition these days for many companies). Companies are increasingly global. Here are five reasons.
Expert insights. Personalized for you.
253 
Let's personalize your content