The Rise of Virtual Brick-and-Mortars
Harvard Business Review
MAY 22, 2013
Samsung showcased an array of the company''s products from around the world that consumers could examine, play with, and admire. They host cooking presentations, master classes, and wine tastings, but, other than obvious accessories, they don''t sell the company''s products. They just couldn''t buy them. They just showcase them.
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