In the CEO Afterlife

MARCH 26, 2012

Started just ten years ago, this company boasts sales of $1.95 On top of that, I found the Monster logo on an array of items ranging from apparel to condoms – so much for the branding principles in Al Reis and Jack Trout’s best seller, The 22 Immutable Laws of Marketing. That’s a monster of a return.

Reis 240

Reis Brand Apparel Energy 240

Lead by Adventure

FEBRUARY 12, 2015

You can find tubular webbing online, or at local outdoor stores, such as REI. If you will be facilitating these icebreaker games for more than one group at a time, then you will need one length of webbing per group. It comes in several different colors, and you want to get webbing that is an inch wide.If

Team Building 100

Team Building Reis Participative Follow-up 100

Harvard Business Review

NOVEMBER 1, 2016

CQ tries to assess what draws customers to certain brands, like REI, Wegmans, Dove, and Marriott. In short, CQ offers a measure of how people feel about companies and the experiences they provide. Customers trust companies that they feel understand them. They respect companies that they believe respect them in return.

Brand 8

Brand Reis Loyalty Bottom-up 8

Rajesh Setty

JULY 16, 2013

Although Steve Blank and Eric Reis have made customer development and lean startup methodology household names in the startup ecosystem, there is still a lot of reluctance from entrepreneurs to actively start talking to target customers early in the Lifecycle of a company. Why would you need this step?

Ries 70

Ries Reis Audience Entrepreneur 70

Harvard Business Review

SEPTEMBER 17, 2018

Companies that encourage psychological ownership can entice customers to buy more products, at higher prices, and even to willingly promote those products among their friends. To build psychological ownership, companies must use at least one of three factors: control, investment of self, and intimate knowledge.

Productivity 10

Productivity Products Reis Film 10

Harvard Business Review

DECEMBER 29, 2011

Schedules are packed as the high-stakes finance crowd gathers to hear 20-minute rapid-fire talks by CEOs of start-ups and public companies who seek funding or favorable stock analysts' reports. In contrast, my client, the CEO of a new biotech company walks on stage, rolls up his shirt sleeve, and stops at the center of the stage.

Stage-Gate 15

Stage-Gate Venture Capitalist Reis Sports 15

Harvard Business Review

JUNE 22, 2016

The shrinking demand for big box retail can be seen in the numerous store and company closures across several categories over the last decade. These large-store format companies are losing share to Amazon and other e-commerce sellers and to specialty retailers. Personalization is expected.

Retail 9

Retail Discount Reis Supply Chain 9

Harvard Business Review

JANUARY 7, 2011

As a rule, companies with strong brands and competitive cultures expect more than a modicum of brand loyalty from their employees and contractors. Before America's auto companies (Ford excluded) went bust, visiting sales people were smart enough not to drive a Toyota rental to a Chrysler lot.

Loyalty 15

Loyalty Brand Reis Metrics 15

Harvard Business Review

MAY 24, 2016

Surprisingly, only 16% of companies are focused on customer retention, even though it costs at least five times more to acquire a new customer than to keep an existing one. Sephora is a client, along with several of the other companies mentioned below.) However, this doesn’t mean angry customers are lost forever.

Retail 10

Retail Supply Chain Loyalty Reis 10

Harvard Business Review

FEBRUARY 28, 2011

Last year REI drove traffic to its stores by offering $1 donations to charity for every check-in, with a ceiling of $100,000. Over the past two years several retailers have made it possible for customers to browse a subset of products on the company's Facebook page, but they usually rely on their e-commerce site to complete the transaction.

Retail 16

Retail Discount Reis Merchandising 16

Harvard Business Review

FEBRUARY 13, 2015

Hotels often deal with this issue and can be a source of learning for those companies looking to come up with firing best practices. Companies often do not conduct special training to handle entitled and abusive customers, therefore leaving employees to improvise. Employees are your company’s frontline eyes and ears.

Reis 8

Reis Airlines Morale Hotels 8

Harvard Business Review

DECEMBER 25, 2013

It’s a model that isn’t entirely new — software companies have long used “vaporware” campaigns to get an injection of cash by selling software before it’s available. However, these new businesses are doing with tangible products what had only before been done with software.

Productivity 8

Productivity Products Reis FAQ 8

Harvard Business Review

FEBRUARY 25, 2014

Finally, companies such as outdoor retailer REI combine social listening with real-time engagement to build human-scale dialogues on the path to loyalty and advocacy. Online retailers such as Zappos use automation to turn deep customer knowledge into personalized experiences as customers traverse the purchase path.

Marketing 9

Marketing Reis Brand Retail 9

Harvard Business Review

NOVEMBER 3, 2015

But this is an unsustainable strategy, and many companies now offer price-matching policies that make it difficult for any one brand to consistently offer significantly lower prices. Outdoor retailer REI does this well across their channels including email, mobile, website, stores, in-store kiosks, and print.

Retail 8

Retail Reis Price Discount 8

The Horizons Tracker

NOVEMBER 23, 2020

Companies like Google have already said that their employees will be working from home into the summer of 2021, with other technology companies following suit. They have been joined by companies like Ford, REI and JPMorgan Chase, all of whom have announced long-term plans for remote working.

Reis 69

Reis Transportation Real Estate Tourism 69

Harvard Business Review

DECEMBER 6, 2017

To understand how employers can improve engagement and retention, FSG worked with Hart Research Associates to survey over 1,200 entry-level, hourly workers between the ages of 17 and 24, and interviewed dozens of companies to find out how they have improved retention. How can companies help their managers become more effective?

Survey 8

Survey Retail How To Reis 8

Harvard Business Review

MAY 14, 2015

The Lean movement began in manufacturing , then took the startup world by storm, and now the methodology has crept into companies of all kinds and sizes, both in practice and in jargon. Startups – like large companies – need to have a story around the narrative of use, and it often means ignoring minimal in favor of thoughtful.

Productivity 8

Productivity Products Reis Definition 8

Harvard Business Review

JUNE 23, 2014

Backcountry.com and Zappos, for example, are excellent online retailers, but they haven’t displaced REI or the local shoe store, because people value that hands-on expertise. Especially when the purchase is something we really care about, we’re willing to pay extra for a trusted advisor helping us make the right choice.

Retail 9

Retail Reis Price Banking 9

Harvard Business Review

SEPTEMBER 12, 2012

The companies thriving today are operating by a new set of rules — Social Era rules. Companies like REI, Kickstarter, Kiva, Twitter, Starbucks — they get it. Social can be — and already is — more than Media. They live it.

Strategy 18

Strategy Disaggregation Reis eBook 18

Harvard Business Review

FEBRUARY 3, 2015

We were supposed to be coming up with ideas for improving the company’s customer experiences, but the head of operations could not think of a single new customer service idea to explore. billion public company, how many other organizations could be struggling to understand and manage customer experience appropriately?

Brand 8

Brand Reis Objective Merchandising 8

Thin Difference

APRIL 11, 2019

Different business models can create more activating dynamics for individuals and teams within companies and organizations. Employee-owned Companies. companies are owned wholly or in part by their employees. Between 1,600 and 4,400 of these companies are majority employee-owned. Producer cooperative – Land O’ Lakes.

Organization 62

Organization ESOP Cooper Reis 62

Harvard Business Review

MAY 22, 2013

Samsung showcased an array of the company''s products from around the world that consumers could examine, play with, and admire. They host cooking presentations, master classes, and wine tastings, but, other than obvious accessories, they don''t sell the company''s products. They just couldn''t buy them. They just showcase them.

Retail 8

Retail Reis Merchandising Download 8