In the CEO Afterlife

JUNE 6, 2011

by John • June 6, 2011 • Leadership , Marketing , Strategy • 2 Comments. Last week, legendary brand positioning expert Al Ries weighed in on Starbucks reported desire to move away from its powerful ‘specialist’ strategy. Al thinks the stock market is pressuring the company for more top-line growth. December 2011.

Ries 122

Ries Brand Hammer Marketing Strategy 122

Harvard Business Review

OCTOBER 30, 2017

He radically transformed the company from a classic conglomerate that did everything to one that focused on its core industrial businesses. Andreessen’s article helped accelerate the company’s digital transformation. In response to Ries’s book , GE adopted lean methods and built its Fastworks program around them.

Ries 8

Ries Long-term Short-term Price 8

Harvard Business Review

APRIL 9, 2012

One of Blank's disciples, Eric Ries , turned his wildly popular Startup Lessons Learned blog into The Lean Startup , one of 2011's best business books. A company might introduce a product in the marketplace. Results fall short of expectations, but the company says, "Well, it's just a minimal viable product for learning."

Productivity 14

Productivity Products Ries Mintzberg 14