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The Steep Psychological Price of Starting Your Own Company

Harvard Business Review

And now Plank, with his innovative foresight and devotion to the city of Baltimore, is making his biggest bet yet. As Fagone claims, "innovation probably can''t do anything to protect the shy sack of mayonnaise that is the human brain if the human it belongs to is hitting another human with the force of 15 to 20 Gs."

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