Managing the “Great Expectations” of the Next Sales Generation
Women on Business
FEBRUARY 7, 2012
The death of the traditional salesman has been greatly exaggerated,” heralded a recent column in The Economist (October 22, 2011). I teach and advise Gen Yers — also known as Millennials (born after 1980) — at the university level in sales and business ethics. Sound-bite generation: Keep content short and focused.
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