Marshall Goldsmith
AUGUST 15, 2011
Q: Do you have any specific suggestions for marketing executives in this challenging climate? During hard times companies often cut back on marketing budgets. As business becomes more competitive, marketing executives face increasing pressure to demonstrate the value that their function is adding to the firm. A: Great question.
Harvard Business Review
NOVEMBER 8, 2017
With expanding middle classes demanding more-comprehensive care, governments of these emerging markets are under pressure to invest as chronic disease rates — particularly those related to Western lifestyles — dramatically increase and the average age of their once-young populations begins to rise.
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Harvard Business Review
JULY 16, 2014
In too many companies, IT leaders, relegated to their cost centers, are subordinate to other C-level executives. As a consequence, CIOs work on go-to-market strategies as well as on acquiring and retaining new customers. An early mover was Forrester Research, which appointed Steve Peltzman CBTO in 2011.
Harvard Business Review
OCTOBER 4, 2012
For example, many brands that have made unsuccessful and unprofitable attempts to market to Hispanic consumers using inauthentic tactics have now decided to lump Hispanics into what they call " total market " strategies. Think profit center, not cost center. trillion by 2015, according to a recent Nielsen report.
Harvard Business Review
OCTOBER 4, 2012
For example, many brands that have made unsuccessful and unprofitable attempts to market to Hispanic consumers using inauthentic tactics have now decided to lump Hispanics into what they call " total market " strategies. Think profit center, not cost center. trillion by 2015, according to a recent Nielsen report.
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