2011 Cost Creativity Marketing 
In the CEO Afterlife
FEBRUARY 5, 2011
Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. The blemish is the abdication of strategic attention by the organization’s most senior marketing executives to the enhancement of brand equity.
Coaching Tip
MAY 31, 2011
"You can be one of the most successful makers of enterprise technology products the world has ever known, but that doesn't mean your instincts will carry over to the consumer market," the tech writer Harry McCracken recently wrote. They were wild geysers of creative energy. There is nothing neat and efficient about creativity.
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In the CEO Afterlife
NOVEMBER 13, 2011
by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. They probably haven’t figured him for a good marketer. He’s making a living by following the 4 P’s of Marketing. It is a great example of creative ingenuity. November 14, 2011 at 8:59 am. November 15, 2011 at 7:47 am.
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
Mike Cardus
SEPTEMBER 15, 2010
Design by 12GrainStudio Stop Marketing & Start Sharing: Social Media Workshop Wednesday, September 15th, 2010 Posted by: mike Secrets of Social Media for Teambuilders with Tom Heck of The International Association of TeamWork Facilitators ( IATF ) Leadership TeleSeminar. COST FREE for IATF members. All rights reserved.
In the CEO Afterlife
OCTOBER 30, 2011
by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. They tell us what business they are in (gas), what they sell (efficiency), who they sell to (businesses) and how those customers will benefit (lower costs). Leadership , Marketing , Strategy. In the CEO Afterlife.
Marshall Goldsmith
AUGUST 15, 2011
Q: Do you have any specific suggestions for marketing executives in this challenging climate? During hard times companies often cut back on marketing budgets. As business becomes more competitive, marketing executives face increasing pressure to demonstrate the value that their function is adding to the firm. A: Great question.
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