2011 Cost Crisis Marketing 
Marshall Goldsmith
AUGUST 15, 2011
Q: Do you have any specific suggestions for marketing executives in this challenging climate? During hard times companies often cut back on marketing budgets. As business becomes more competitive, marketing executives face increasing pressure to demonstrate the value that their function is adding to the firm. A: Great question.
Strategy Driven
JANUARY 31, 2011
Many established actors in the health care industry – including insurers, brokers and providers – are searching for ways to increase their market clout. It’s easy to see why competition drives down costs. Many insurers simply exit a market once a rival negotiates an MFN. Patients, of course, lose.
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Rich Gee Group
JANUARY 6, 2011
Odds are, if someone gives something to you, it will probably cost you something in the end. As a successful corporate executive and coach, what does it mean to me? If you work hard, results and rewards will follow. Don’t expect anything to happen, plan and ensure that it does. Those are MY definitions. Unported License.
Rich Gee Group
DECEMBER 6, 2010
how much will it really cost you? at 7:15 AM Most people forget that Customer Service is Marketing. And what dividends will ultimately pay off? Get Shareaholic Tagged as: Allen Edmonds , Clients , Customer Service , Customers , Satisfaction , Service { 1 comment… read it below or add one } Tim Trent 12.06.10 Unported License.
Rich Gee Group
JANUARY 4, 2011
Now, how much did those desserts really cost the restaurant? Customer Service is a part of marketing. The closest I came was Prime Computer UK where, and only for expediency, Marketing was once a part of Customer Service. Leave a Comment Previous post: How To Start Fresh In 2011. We love you! Smile or Die!
N2Growth Blog
JANUARY 3, 2011
This is so much the case that some CEOs will avoid restructuring initiatives at all costs. They don’t sit idly by and watch the business lose market share, suffer margin erosion, see their competitive value propositions vaporize, or watch their brand go into decline. They make changes.
N2Growth Blog
OCTOBER 28, 2010
Anyone paying attention to current events has recently witnessed that it doesn’t really matter whether you’re a politician, investment banker, CEO, or just an average citizen, when it comes to making a simple decision, managing a crisis, or attempting to exploit an opportunity, timing is everything. Thanks for sharing Peter.
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