When is Spinning the Message a Good Thing?
Marshall Goldsmith
SEPTEMBER 26, 2011
For the long-term viability of the organization, business transactions need to be "win-win." - The spinning is done to help the larger good - not just promote the person doing it. - In the short-term, positive projections for the future may motivate people to buy products, services or stocks. Yet optimists often over-commit.
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