2011 Customer Intimacy Productivity Technology 
Harvard Business Review
FEBRUARY 3, 2014
Most industry observers take the position that companies get distracted if they try to bootstrap a product with a service. But from where I sit, bootstrapping products with services is a tried and true method. AgilOne, a company that provides cloud-based predictive customer analytics, was founded by Omer Artun in 2006.
Harvard Business Review
DECEMBER 9, 2013
India has numerous small retailers and service providers who are shining examples of scrappy entrepreneurship at its best, but the information technology startups that are my primary interest typically require outside funding. India has done well in the last twenty odd years to build its technology industry through services.
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