N2Growth Blog

FEBRUARY 24, 2018

We must be able to discern what role we are expecting digital technology to play within the business. It is only with this understanding that we can establish the necessary linkages required to inform digital technology direction-setting. Indeed, it is not enough to have a vivid and compelling business strategy.

Strategy 187

Strategy Tips Customer Intimacy Strategic Planning 187

Harvard Business Review

JULY 19, 2017

Operational excellence, customer intimacy, or product leadership — successful companies excel in one dimension and perform well in the others. While some banks and insurers were known for their service or products, most have long focused on operating as efficiently as possible. How to Become a Digital Enterprise.

Technology 8

Technology CIO Content Customer Intimacy 8

Harvard Business Review

JUNE 17, 2015

This intensive customer focus has increased as technology-enabled transparency and online social media accelerate an inexorable flow of market power downstream from suppliers to customers. In the past, IBM mostly provided enterprise software to customers who installed it on their own computers. Insight Center.

Productivity 8

Productivity Products Customer Intimacy Software 8

Harvard Business Review

FEBRUARY 3, 2014

Most industry observers take the position that companies get distracted if they try to bootstrap a product with a service. But from where I sit, bootstrapping products with services is a tried and true method. AgilOne, a company that provides cloud-based predictive customer analytics, was founded by Omer Artun in 2006.

Productivity 8

Productivity Products Customer Intimacy Benchmarking 8

Harvard Business Review

AUGUST 8, 2011

At its 100-year milestone, IBM shows us what it takes to outlast depression, war, and intense competition in order to remain a market leader in the midst of ongoing technological innovation. Sold heavily by IBM's famous sales force, the company's product created the first truly mass market for the personal computer.

Customer Intimacy 15

Customer Intimacy How To Mass Marketing System 15

Harvard Business Review

FEBRUARY 2, 2018

There are three types of products today. Type 2: These are once-analog products that have now been converted into digital products, such as photography, books, and music. These products are typically sold as a service via digital distribution platforms (Audible.com for books, Spotify for music, Netflix for movies).

Industry 8

Industry Software Six Sigma Engineering 8

Harvard Business Review

JULY 29, 2013

SAP has refocused its large and growing inside sales team towards working with channel partners, rather than directly with customers, as part of a strategic initiative aimed at increasing channel sales to 40% of the company''s total sales by 2015. By products/services. Many B2B companies are making inside sales a priority.

B2B 8

B2B Power Market Segmentation Customer Intimacy 8