Customer Intimacy Finance Productivity Technology 
Harvard Business Review
JUNE 17, 2015
This intensive customer focus has increased as technology-enabled transparency and online social media accelerate an inexorable flow of market power downstream from suppliers to customers. In the past, IBM mostly provided enterprise software to customers who installed it on their own computers. Insight Center.
Harvard Business Review
FEBRUARY 3, 2014
Most industry observers take the position that companies get distracted if they try to bootstrap a product with a service. But from where I sit, bootstrapping products with services is a tried and true method. AgilOne, a company that provides cloud-based predictive customer analytics, was founded by Omer Artun in 2006.
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