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Creating a Future for (American) Cleantech

Harvard Business Review

By some estimates, China has supported its domestic solar industry with $34 billion in loans; that cash, an ability to rapidly ape western technologies , and the competitive advantages of low-cost labor and limited regulatory restraints allowed Chinese companies to sweep away Western competitor after Western competitor in 2011.

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An Insider’s Account of the Yahoo-Alibaba Deal

Harvard Business Review

content (news, finance, weather) into two Chinese languages, and directory access to 20,000 web sites, an approach that the company had adopted elsewhere. On the finance and deal side, we also felt a strong kinship with Tsai. Only legal, finance, and human resources still reported back to headquarters.

Insiders

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Using Supply Chains to Grow Your Business

Harvard Business Review

One result is that they keep their cards close to their chests about what they are looking for (at first), while expecting you to reveal everything – your finances, pricing, ownership, human resources, production processes, quality assurance, customer service procedures, KPIs, and existing customers.

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How Chinese Companies Can Develop Global Brands

Harvard Business Review

Also, while China’s outward-bound foreign direct investment (FDI) has grown from an annual average of below $3 billion before 2005 to more than $60 billion in 2010 and 2011, only one third of Chinese companies have seen international revenue meet expectations, according to Accenture. Rebrand from the inside out. An HBR Insight Center.

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Marketing Success | N2Growth Blog

N2Growth Blog

Lastly, don’t decentralize marketing…consistent messaging across markets, mediums and constituencies is critical. Marketing is not a part-time endeavor, and if you don’t have a qualified C-level marketing executive leading the charge, don’t just trust things to the most vocal staff member.

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