Harvard Business Review

NOVEMBER 20, 2013

Also, while China’s outward-bound foreign direct investment (FDI) has grown from an annual average of below $3 billion before 2005 to more than $60 billion in 2010 and 2011, only one third of Chinese companies have seen international revenue meet expectations, according to Accenture. Rebrand from the inside out. An HBR Insight Center.

Brand 8

Brand Globalization Company Development 8

Harvard Business Review

AUGUST 6, 2014

content (news, finance, weather) into two Chinese languages, and directory access to 20,000 web sites, an approach that the company had adopted elsewhere. By mid-2004, however, the operation was mired in conflict over control and differences in management style. On the finance and deal side, we also felt a strong kinship with Tsai.

Chief Financial Officer 9

Chief Financial Officer Operations Learning-by-Doing IPO 9

N2Growth Blog

NOVEMBER 4, 2010

Lastly, don’t decentralize marketing…consistent messaging across markets, mediums and constituencies is critical. Marketing is not a part-time endeavor, and if you don’t have a qualified C-level marketing executive leading the charge, don’t just trust things to the most vocal staff member.

Blog 303

Blog Marketing Succession Brand 303